Best Trademark Services

Trademark Services Reviews

We started with a list of the best trademark service providers and conducted extensive research to identify the best options for businesses seeking trademark protection. We reviewed each service on key factors such as trademark search accuracy, filing ease, legal support, transparency in pricing, and processing speed. We also considered the quality of each provider’s support in helping businesses secure and safeguard their trademarks, including access to a trademark lawyer, watch services, and other business startup services. Below is our breakdown of the top trademark services, why each stands out, and how they can help you streamline your trademark registration and protection.

LegalZoom – Best for All-in-One Trademark Help

LegalZoom is a good platform for individuals and businesses seeking trademark protection and legal help. LegalZoom’s trademark products offer trademark search and filing assistance, legal aid access, and expedited processing features. LegalZoom simplifies the trademark registration with simple, tiered packages that address various needs and budgets. In addition to trademarking, they also offer business startup services and prepare necessary legal documents like operating agreements and articles of incorporation. LegalZoom combines trademark registration with full legal support to protect your intellectual property, whether you are a startup business or an existing one.

LegalZoom features

• Trademark Search & Filing Assistance – Thorough trademark searches and full filing support to ensure your trademark is registered correctly.
• Legal Support – Access to legal advice and consultations from experienced trademark attorneys.
• Business Formation & Legal Document Preparation – Help form LLCs or corporations and prepare essential legal documents like operating agreements.
• Expedited Processing & Monitoring Services – Options for faster processing and ongoing trademark monitoring to protect your brand.
• Flat-Fee or Tiered Service Packages – Clear, predictable pricing with packages that suit different business needs.

How LegalZoom pricing works

LegalZoom offers three pricing plans to suit different needs:

• Economy: Starting at $149, with state-specific fees
• Standard: Starting at $329, with state-specific fees
• Express Gold: Starting at $349, with state-specific fees

Each plan provides various service levels, ensuring you can choose the right option based on your trademark needs and location.

What markets does LegalZoom serve?

Ideal for businesses and individuals seeking comprehensive trademark and legal support, from new entrepreneurs to growing companies needing trademark registration and ongoing legal assistance.

Trademark Engine – Best for Budget-Friendly Trademark Filing

Trademark Engine is an affordable and user-friendly option for entrepreneurs and small businesses looking to register a trademark without breaking the bank. Its streamlined process makes filing quick and accessible, even for first-time users. Trademark Engine offers basic to premium packages, including services like the U.S. Patent and Trademark Office (USPTO) trademark searches, application filing assistance, and monitoring options. While it doesn’t provide the same depth of legal support as higher-priced competitors, its transparent pricing and simplified approach make it ideal for startups that want fast, straightforward trademark protection without unnecessary extras.

Trademark Engine features

• Trademark Search & Filing Assistance – Basic and comprehensive search options plus full support with application submission.
• Legal Support – Access to legal help is available for an added fee, but not built into most packages.
• Business Formation & Legal Document Preparation – Also offers LLC formation and other legal services beyond trademarks.
• Expedited Processing & Monitoring Services – Upgrade to faster filing or ongoing trademark monitoring to protect your brand.
• Flat-Fee or Tiered Service Packages – Multiple pricing tiers let you pick the level of service that matches your needs and budget.

How Trademark Engine pricing works

Trademark Engine offers three pricing tiers and a 7-day free trial to accommodate different needs and budgets:

• Basic Package: Starting at just $49, plus applicable government fees.
• Standard Package: Priced from $299, plus applicable fees, includes added support and services.
• Premium Package: Starting at $539, plus applicable fees, with enhanced features like monitoring and expedited processing.

What markets does Trademark Engine serve?

Ideal for individuals, startups, and small businesses looking for a low-cost way to file a trademark with optional add-ons for extended protection and support.

Rocket Lawyer – Best for On-Demand Legal Help

Rocket Lawyer stands out for its combination of trademark services and ongoing access to licensed attorneys. Ideal for business owners who require legal counsel throughout the entire trademark process, Rocket Lawyer provides an excellent balance of do-it-yourself tools and expert legal counsel. While it does not specialize solely in trademark registration, its service allows users to file a trademark, create legal forms, and consult with attorneys from one site. With its monthly subscription plan, additional consultations, and review of documents, Rocket Lawyer is an excellent fit for businesses needing more than one filing service.

Rocket Lawyer features

• Trademark Search & Filing Assistance – Tools to guide you through the trademark process, with attorney support available.
• Legal Support – Monthly membership includes on-demand access to licensed attorneys for legal questions and document reviews.
• Business Formation & Legal Document Preparation – Form LLCs, create custom contracts, and generate legal documents using Rocket Lawyer’s templates.
• Expedited Processing & Monitoring Services – Available through attorney consultations and additional service options.
• Flat-Fee or Tiered Service Packages – Choose between one-time pricing or a monthly membership for greater value if you need ongoing legal services.

How Rocket Lawyer pricing works

Rocket Lawyer offers a 7-day free trial for both of its subscription plans. After the trial period, the RocketLegal plan is priced at $39.99 per month, while the RocketLegal+ plan starts at $19.99 per month or $239.88 when billed annually.

What markets does Rocket Lawyer serve?

Rocket Lawyer is ideal for small to medium-sized businesses, entrepreneurs, and individuals who want trademark services paired with broader legal support and ongoing access to attorneys.

Trademark Factory – Best for Guaranteed Trademark Registration

Trademark Factory stands out for businesses that want certainty and simplicity in the trademark process. Unlike most services, Trademark Factory offers an all-inclusive, flat-fee model with a guarantee—you either get your trademark registered or your money back. Their attorney-led service manages everything from the initial search to filing and responding to USPTO office actions. It makes it a hands-off option for entrepreneurs who want full support without surprise costs. With unlimited revisions and legal help included, Trademark Factory is an excellent choice for those who value peace of mind and expert handling.

Trademark Factory features

• Trademark Search & Filing Assistance – In-depth searches and full-service application filing handled by attorneys.
• Legal Support – Comprehensive legal guidance, including handling of office actions and USPTO correspondence.
• Business Formation & Legal Document Preparation – Available as separate services beyond trademarks.
• Expedited Processing & Monitoring Services – Monitoring included in select packages, with optional rush services.
• Flat-Fee or Tiered Service Packages – Simple, all-in-one pricing with no hidden fees and a money-back guarantee.

How Trademark Factory pricing works

Trademark Factory offers two streamlined plans to fit different stages of the trademark journey:

• Single Search First: Starting at $199, this option is ideal if you want to confirm that your first-choice brand name will likely be approved before moving forward with the whole registration process.
• Trademark Registration Package: Starting at $995 plus government fees, this comprehensive plan is designed for those ready to file, offering attorney-led filing services and support for exploring alternative brand names if needed.

What markets does Trademark Factory serve?

Best for startups, established companies, and international businesses that want guaranteed results and hands-off legal management for trademark registration, including assistance securing an international trademark to protect their brand globally.

TradeMark Express – Best for Personalized Trademark Consulting

TradeMark Express is a boutique-style trademark service focusing on personalized attention and thorough research. Unlike many automated platforms, TradeMark Express pairs each client with a live trademark consultant who conducts an in-depth manual search and walks them through the entire registration process. It’s especially well-suited for entrepreneurs and small businesses who want hands-on support and human insight into potential existing trademark conflicts. With a focus on accuracy and individual service, TradeMark Express offers peace of mind for those who want to avoid common filing mistakes and improve their chances of approval.

First TradeMark Express features

• Trademark Search & Filing Assistance – Manual clearance searches and full filing support from experienced consultants.
• Legal Support – While not a law firm, TradeMark Express offers knowledgeable guidance based on decades of experience.
• Business Formation & Legal Document Preparation – Not included; the service is trademark-focused only.
• Expedited Processing & Monitoring Services – Available as an add-on to help protect your trademark after registration.
• Flat-Fee or Tiered Service Packages – Simple, upfront pricing without hidden costs.

How TradeMark Express pricing works

TradeMark Express offers two payment plans along with a 10-day free trial. The Premium Package starts at $800, and the Flexible Payment Plan starts at $850.

What markets does TradeMark Express serve?

Ideal for individuals, entrepreneurs, and small businesses looking for a hands-on, consultant-led approach to trademark registration without navigating the process alone.

Bizee – Best for Combining Trademark Services with Business Formation

Bizee (formerly Incfile) is best known for its fast and affordable business formation services, but it also offers trademark filing as part of its suite of tools for entrepreneurs. Designed with startups and small business owners in mind, Bizee simplifies the trademark registration process by bundling it into an easy-to-follow service that complements LLC and corporation setups. While its trademark features are more basic than some attorney-led platforms, Bizee stands out for affordability and convenience, especially if you already use it to launch your business.

Bizee features

• Trademark Search & Filing Assistance – Includes a basic USPTO search and assisted filing of applications.
• Legal Support – Access to legal consultation is not included until extra services are bought; not included in the basic package.
• Business Formation & Legal Document Services – Includes the option of forming LLCs or corporations, and filing for EINs.
• Expedited Processing & Monitoring Services – Minimal monitoring options after trademark filing.
• Flat-Fee or Tiered Service Packages – Transparent, flat-rate billing with no hidden charges.

How Bizee pricing works

Bizee has three plans to choose from, with transparent pricing of the plans and fees:

• Basic: Starting at $0 plus a state fee
• Standard: Starting at $199 plus a state fee
• Premium: Starting at $299 plus a state fee

What markets does Bizee serve?

Bizee is ideal for small business owners, entrepreneurs, and startups who want to file a trademark alongside business formation services without high costs or complexity.

Compare the Best Trademark Services Side-By-Side

What are Trademark Services?

Trademark services help individuals and businesses protect their brand identity by assisting with the process of registering trademarks through the United States Patent and Trademark Office (USPTO). These services typically include trademark searches and disclaimers to identify potential conflicts, legal guidance throughout the filing process, and ongoing monitoring to safeguard against infringement. Whether you’re registering a business name, logo, slogan, or other brand elements, trademark services ensure your intellectual property is properly filed and legally protected.

Most providers offer easy-to-navigate platforms, bundled packages, and access to legal support, making it easier for startups, entrepreneurs, and established companies to secure their exclusive rights without navigating complex legal systems alone. Many also offer a free consultation to help businesses understand the trademark registration process and determine the best approach for protecting their brand. From DIY filing tools to attorney-led services, trademark providers offer varying levels of support based on your budget and brand protection needs.

Users can expect:

• Comprehensive trademark search and conflict assessment
• Step-by-step application preparation and filing support
• Access to legal guidance or experienced attorney-led services
• Monitoring and alerts for potential infringement
• Flat-fee or tiered pricing packages tailored to business needs

Should I Get an LLC or Trademark First?

Whether you need an LLC or trademark first depends on your business plans, but overall, getting your LLC set up first is always safer. Having an LLC established makes your company a legal entity and reserves your business name at the state level. Once your business is registered, you can register a trademark to protect your brand name, logo, or slogan at the federal level. This aligns your trademark to reflect your registered business and reduces the likelihood of conflict while applying for the trademark.

What Is a Trademark and Why Is It Important for Startups?

A trademark is a legal protection and unique identifier for your business’s name, logo, slogan, or any other elements that distinguish your products or services from others in the market. For a startup, a trademark is significant as it establishes brand identity, earns customer trust, and prevents other individuals from using the same name or look that can confuse the customers or harm your business. Registering a trademark early protects your business as it grows and gives long-term value to your brand.

How Much Do Trademark Services Cost?

Trademark services typically cost anywhere from $49 to over $1,000, depending on the level of support and features included. Basic packages often cover a simple trademark search and filing assistance, while more comprehensive options may include legal consultations, monitoring services, expedited processing, and multiple filing classes. In addition to service fees, you’ll also need to pay government filing fees to the USPTO, which usually start at $250–$350 per class. The total cost varies based on your needs and how much guidance you want through the process.

Trademark Services FAQ

Where can I get the cheapest trademark registration service online?
The cost of online trademark registration services can be found at its now cheapest from sites like Trademark Engine or Bizee, which offer low-cost, no-frills trademark filing packages for as little as $49 to $199. These services typically include basic trademark searching and filing assistance, but more robust options with legal representation and monitoring will be available. Remember that while these options are budget-friendly, you may need to balance cost with the legal protection and support you require.

What are the top trademark registration services for small businesses?
LegalZoom, Trademark Engine, and Rocket Lawyer are the top small business trademark filing companies. They offer affordable, hassle-free trademark filing services, including legal assistance, trademark monitoring services, and business formation. LegalZoom is ideal for those needing complete legal aid. In contrast, Trademark Engine and Rocket Lawyer are cheap, user-friendly interfaces suitable for small business owners needing basic trademark protection without breaking the bank. Each provides different levels of assistance to meet other businesses’ needs and budgets.

What are the top trademark services for protecting my brand?
LegalZoom, Trademark Engine, and Trademark Factory are the top trademark services that protect your brand. These sites offer complete trademark registration, legal support, and watch services to help protect your brand identity. LegalZoom provides in-depth legal consultations and ongoing protection, whereas Trademark Engine offers affordable filing and trademark search options. Trademark Factory is comprehensive, offering trademark registration, legal support, and an approval guarantee. These services ensure your brand is correctly safeguarded against infringement and potential disputes, and will often include sending a cease and desist letter.

How We Chose the Best Trademark Services

We first compared several companies offering trademark registration, federal trademark registration, and protection to find the best trademark services. We rated each service on significant factors like ease of use, cost, legal support, and the completeness of their trademark filing process.

We gathered data from reliable sources, including:

• Verified customer reviews
• Official bank websites and product pages
• Trusted third-party review platforms

Each of these services was ranked 1 to 5 in four equally weighted categories, each having a value of 25% of the overall score:

• Variety of Features: We evaluated services that offered a full range of trademark protection services, including trademark searches, attorney counsel, expedited handling, and monitoring. Those services that provided complete solutions and additional business tools scored the best.
• Pricing and Fees: We looked at pricing models, including base fees, government filing fees, and extra fees for services like legal consultation or rush processing. We preferred services with transparent pricing and value for money.
• Onboarding and Support: We experimented with the platform’s ease of use, ease of filing a trademark, and whether helpful guides or tutorials existed to guide businesses in selecting the appropriate trademark classes for their products. Services that had easy-to-follow, no-nonsense processes scored better.
• Reputation and Reliability: We examined customer satisfaction, brand image, and reviews. Services with a proven track record of successful registrations and positive user experience were given higher ranks.